Every time you ask your donors for money, you need to have a good answer to the question, “Why now?”
- Because there’s a match deadline looming.
- Because we’re organizing 1,000 people to make Congressional office visits by next week.
- Because the UN is holding a conference on refugees and we’re helping advocate at the grass tops.
- Because the New York Times featured an article about our work over the weekend.
Notice “Because we have to hit budget” did not make this list.