Maximizing Midlevel Donor Value
This Mini Missing Middle Report compares findings from our landmark study of nearly 6,000 midlevel donors with real-world insights from four fundraisers on retention, planned giving, and major donor upgrades.
Resources
Industry-changing studies about nonprofit fundraising and leadership.
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The Missing Middle Part 4
In this report, you get to hear directly from nearly 6,000 midlevel donors. They share what motivates them to give, what keeps them engaged, and what might encourage them to increase their support.
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Launch Your Own Sea Change Insight Panel®
The Sea Change Insight Panel® is a hybrid research and cultivation initiative that offers monthly opportunities to gather actionable insights from donors while making them feel heard and valued. We’ve developed this workbook so you can DIY it.
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The Missing Middle Part 3
How did non profits leverage the pandemic and other crucial moments of the past year to make transformational shifts in their midlevel fundraising efforts? Find out.
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The Missing Middle Part 2
What’s new, what’s not, what’s next in midlevel fundraising? Find out in this benchmark study from 2018.
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The Missing Middle
The study that kick started hundreds of midlevel programs. See where it all started.
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Inside Out Fundraising
The barriers to fundraising success are more often due to cultural obstacles than lack of strategic or tactical know-how. What’s getting in the way and how can you push past.
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The Wired Wealthy
This landmark study from 2008 started the conversation about connecting with middle and major donors online. So many findings are still relevant today.
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Lisa Simpson for Nonprofits
One of two studies showcasing how can nonprofits can use principles from the fascinating field of behavioral economics to persuade and connect to donors. D’oh!
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Homer Simpson for Nonprofits
One of two studies showcasing how can nonprofits can use principles from the fascinating field of behavioral economics to persuade and connect to donors. D’oh!
