When public corporations chase stock price as their North star, planes fall out of the sky (737 Max) and thousands of fraudulent account get set up to meet some arbitrary goal (Well Fargo).
When organizations chase fundraising income as their North star, the effects may not be as dramatic, but harm is happening all the same. Good fundraisers leave their jobs or get out of the field entirely. Development teams get pitted against one another as they fight for attribution. Donors get lost in the shuffle.
Be careful what you choose as your North star. You might just get there.