But for what aim?
Today, the folks at copyblogger sum that up nicely. “Content marketing is sales-minded storytelling.”
The goal of content marketing is to meet your business objectives — to write awesome content that people want to read, watch, engage with and share with friends in order to create quality leads, fundraise, sell a product, or advance your business in some other way.
If the content doesn’t advance the business agenda, it’s just writing — not content marketing.