what-matters-nowGenerosity. Fear. Facts. Dignity. Meaning. Compassion. Knowledge.

Each of these words, and more than 60 others, inspires a short essay in What Matters Now, a PDF ebook conceived by Seth Godin and edited by Ishita Gupta. Godin invited 70 innovative minds—authors, entrepreneurs, bloggers, speakers, editors, CEOs—to share a glimpse of what they are thinking about and working on for the upcoming year.

The book is an amalgam of one-page gems that will remind you of what you’re working towards, what’s important, and what it takes to hang onto the dreams that got you started. Keep a copy on your desktop for the days when you can’t seem to get out of your head, when your heart needs a fresh beat, when you want to escape, even briefly, from work, or life.

An excerpt from Mark Rovner’s section, “Timeless,” in What Matters Now:
“Here are three timeless principles of good cause-related communications that will be as important in ten years as they are today: heart, simplicity, and story.
Heart – engage your community from a place of passion and compassion. Facts matter less.
Simplicity – if you can’t tell your brand story to a 9-year-old it’s no good.
Story – the root of all.”

Download the ebook: http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html