The answer may seem obvious to you or me…but maybe not.  Here’s a great test whether your web site is up to marketing snuff — look at your landing pages.  Is there a full complement of navigation options, just like on your home page?  That’s baaaaad marketing.  And it’s devastating your conversion rates.
Here’s a nicely done online marketing 101 from Ad Age.  If there’s nothing new in it for you, tag it or download it, cause your boss  may find it really useful!