Everyone in your organization needs a good story to tell:
To intrigue a journalist
To inspire a donor to give
To motivate staff to aim higher
To spark an advocacy revolution
To land a corporate sponsorship deal
Stories are indeed the basic building blocks for reaching our goals.
But few organizations have a leadership role dedicated to finding the right stories and telling them to the right audience at the right time to achieve a clear goal. Instead our stories are usually cobbled together by various teams with unclear intent and varying skill.
Strategic storytelling can be done. Let’s start doing it together.