In Sea Change’s Wired Wealthy report we found that way back in 2008, donors who gave between $1,000 and $10,000 made up only 1% of organizational donor files, but generated 30% of revenue (online and offline).
Today, we were reminded of that stat when we learned that 47% of a client’s revenue is being generated by the 1.4% of their file who give gifts over $1,000.
The kicker? They have no robust online cultivation program for these donors. Don’t you think they should?