the gifts that keep giving

Monthly sustainers are the lifeblood of many organizations. Increasingly, the Web is playing a role in recruiting and stewarding monthly donors, and M+R has created this very useful round-up of the state of play, looking at a handful of groups who have broken trail for the rest of us.

Bottom line — online sustainer sign-ups are growing fast, but best practices for increasing them pro-actively are still being sorted out.