Storytelling is hard. It takes practice, failure and repetition. The good news is that it’s a teachable craft.

The fantastic Steve MacLaughlin dished on the fundamentals of practicing storytelling with Mark and me on his podcast npVOICES.

Find out why Steve gets fatigued with the topic of storytelling, why reason is the enemy of story, why hiring a VP of social media is like hiring a VP of telephones and what makes a good storyteller.