What’s the difference between a donor and an ATM?
You can ignore an ATM and it’ll still spit out money.
Clients tell us all the time they’d do more cultivation, but “they just can’t afford it.”
Tell that to Margaret Cohen at PSI, who hand writes a thank you letter to every online donor. No donation too small.
We wrote our latest e-book loaded with affordable cultivation ideas with mid-level donors in mind. But the truth is lower dollar donors also need love. It’s not a mystery why retention rates are so miserable.
You say you can’t afford to do cultivation? We say you can’t afford not to.