Full disclosure: I generally hate the phone. I’d mostly be happier in an all-text, all-email world.
But that’s just me. And it’s almost certainly not the case for most of your donors.
We’ve been helping with thank you calls for a number of organizations and the donors never fail to be surprised and delighted that someone is actually calling to say thank you with no strings or upgrade asks attached.
This terrific round up from the “Clairification” blog puts some impressive data behind the power of a simple thank you and breaks down the action steps that can get you started.
So please, stop agonizing whether you need to hire a full time instagram or snapchat person and pick up the damn phone!