How_We_Treat_Donors2Have you thanked a donor today?

No really. Have you thanked a donor today?

As we strive to raise more money for our causes and organizations, it’s tempting to slot in another appeal or a link to donate. But instead of shaking down our donors, shouldn’t we aim to create better relationships with them instead?

Because what comes “between the asks” is just as important as the ask itself.