Who knew there’s a new giving index in town?
I sure didn’t, until I read this post by Roger Craver, whom I am proud to count as a marketing mentor.
It’s called The Atlas of Giving, and it’s designed to give the Giving USA people a run for their money (pun intended).
My first impression wasn’t positive, maybe influenced by the picture on their home page. Looks like clipart for a used car dealership. But the free stuff they give away is interesting and it’s definitely worth a peruse. Roger is high on it – that counts for something too.
Download their latest free monthly report. It includes some reasons for caution as we grind on toward year-end.