In your business — non-profit marketing and fundraising — wisdom and experience only get you so far. Things are evolving so fast you cant take it for granted that 2005 best practices are still best practices.
And in the rush to keep up, the basics sometimes get lost. One unversal unchanging truth is that marketing is NOT about YOU. And, YOU are probably not a good approximation of your target audience.
Katya Andresen’s recent mea culpa is inspiring not only because it has a very visible happy ending, but because it reminds us all to stay humble.