Most non-profit videos rank far below giggling babies, the numa numa kid or mentos-in-diet-coke backyard geysers for engagement value.
But that’s exactly why the ones that actually evoke feelings and inspire action are so precious.
Every year, See3, NTEN and others celebrate that rarity of rarities — great video by cause organizations — in the aptly named DoGooder Video awards.
Video is an incredibly important communications medium — more important than Twitter+Pinterest+newnewnewthing combined. We’ve got to get good at it. Perhaps you already have.
Deadline for entries is March 15th.