You know CRM is really hard when a company that sells usability testing software can’t even begin to get it right.
I have been a user of TechSmith products for years – Snagit, Jing and even Morae. I have always been a mac person. And yet nearly every day they email me to sell me Windows software.
You know what that says? It says “I have no clue who the hell you are and I don’t care, but hey how about buying some Windows software for a computer you don’t own?”
(And then, when I hit reply to kindly tell them what’s what, I got the note below.)
This is how your donors feel when you don’t acknowledge their past support.
TechSmith appreciates your response! However, this email address belongs to a machine that can’t reply to you.
To talk with a real person at TechSmith who can answer your questions and comments, please use one of the addresses on our Contact Us web page.
Thank you, and we look forward to hearing from you soon!
TechSmith Email Management