In our research work, Mark and I talk to mid level donors all the time. We ask them about their passions. We ask them about their experiences with non profits. We ask them about what programs and projects excite them the most.
What we learn is fascinating.
Here are some samples of what middle donors are saying behind your back (hint: it’s mostly all good).
These anecdotes will help you get into the minds of middle donors — and will help you strategize about how you communicate with them and engage them more effectively.
Check out this mini white paper: Middle Donors: In Their Own Words.