Suppose your niece asked you for money to help send her to band camp. You would give — as much as you could — and hopefully, she’d be on her way.
What if — three months later — you never heard what happened?
- Did she even go?
- Did she change her instrument to percussion after she had her first crush on a drummer?
- Did she decide that band wasn’t her thing and she wanted to focus on weightlifting instead?
These are things you’d want to know, right?
Well…donors want to know what happens with the campaigns they support after the fact too. You don’t have to wait until you have a resounding success. Let them know the mile markers on the way to victory. My niece doesn’t have to land first chair for me to be proud that I donated to help get her to daily clarinet practice.
How can you report back to a donor today?