When I talk to organizations about blogging, the top primary concerns are
creating blog-worthy content and the staff resources needed to create
I know – creating blog-worthy content can be a bear (can you say blog-worthy
content ten times fast? Make a video, send it to me – that’s blog-worthy).
But in the meantime, you don’t have to go it alone.
The early adopters – NARAL Pro Choice America – launched their blog Bush v.
Choice in July of 2004. They work with blogger Jessica from Feministing.com
to create engaging content with that bloggy edge. Jessica keeps the blog
alive and well today. You don’t have to go it alone – but you do have to
give up some control – check out the disclaimer language.
Campus Bread – a blog for students and campus activists – is written by…
students and campus activists. Don’t forget to reach out to your supporters
to help provide content – you might have the next rock star blogger on your
Ok, I know it’s not a non profit blog – but I love the concept behind it.
Chemistry.com – an online dating site – just launched its “Great Mate
Debate” blog. They’ve invited 6 experts in the field to talk about their
opinions on relationships in America.
Get your organization’s experts to have a conversation with each other
online. Or reach out to some outside experts to guest write on the blog. It
can keep it interesting.
All in all – blogging takes work no matter how you slice and dice it. But
the cultivation and conversation that it enables is worth it.