One organization I support as a member gives me discounts on concert tickets. They give me a monthly song-list podcast of tunes I haven’t heard before. And they give me a member hotline I can call to get tickets for visiting friends and family at a discount too.
Another organization I support as a member gives me the opportunity to receive more direct mail appeals.
Which organization do you think I’m going to continue to support?
Membership should mean something. What does yours mean?