The New Mobile Math

Giving by text may be going nowhere, but the explosion of smart phones is completely changing the mobile giving math.

Many iphone and Android toters are using their phones — or tablets — as laptop replacements for such workaday tasks as reading email, surfing the web, shopping — and giving.

According to at least one study, as much as 20 percent of some charities’ online donations are being thumbed in via mobile devices. And here’s the rub — half of the people who attempt to complete a donation on their Galaxies or iPhones bail out before completing the transaction.

So do this now: Take out your credit card and your smartphone, hand them to a loved one and ask them to make a $10 donation to your organization. Take notes. Best ten bucks you’ll ever spend.

P.S. Text to give looks to be circling the drain. More on that soon…